The Nobile 2024 Commercial Convention , held on October 24 and 25, established itself as a fundamental space to strengthen strategies, promote innovation and reinforce ties between the teams in Chile, Peru and Argentina. This event, full of learning and collaboration, allowed all participants to align themselves under the company's values and strategic objectives, marking a new chapter in its commercial projection.
The first day focused on key exhibits and activities to understand the current landscape and pave the way for sustainable growth. The day began with a warm welcome, followed by a detailed sustainability briefing, highlighting Nobile’s progress in this area and its commitment to the environment. This was followed by an in-depth analysis of the current market context, addressing the challenges and opportunities facing the industry. A renewed vision of brand architecture was also presented, with an emphasis on differentiation and the strength of the company’s product lines.
The morning ended with a comprehensive presentation on Nobile's identity and values, allowing attendees to reconnect with the essence of the company and its goals. After a break for lunch in the casino, the day continued with the introduction of the "Dream Lab" project, an initiative designed to stimulate creativity and innovation in processes and products. Finally, a practical "Go to Market" strategy workshop was held, providing concrete tools to strengthen entry and permanence in key markets, reinforcing Nobile's competitiveness.
The second day focused on practical and collaborative activities. A guided tour of the factory allowed attendees to learn about the production processes up close, demonstrating the commitment to quality and sustainability. This experience was followed by an enriching open discussion, where the teams shared ideas, exchanged perspectives and proposed strategies to boost joint growth. The "Spin Model" was also presented, an innovative methodology designed to optimize sales and strengthen business relationships, becoming an essential tool for field teams.
A highlight of the convention was the delivery of Spring-Summer clothing, technical folders and other support materials for the vendors of the three regions. In addition, the "Nobile Toolkit" was officially launched, a web platform created to centralize key business resources. This set of digital tools seeks to facilitate access to materials, data and strategies, helping teams to face market challenges with greater preparation and confidence.
The convention was much more than a training event; it was a space for inspiration and renewal, where the collaboration and commitment of the attendees reaffirmed Nobile's vision as a leader in innovation, sustainability and commercial excellence. The learnings and connections generated during these two days will be fundamental to continue driving the company towards new goals, strengthening its position as a benchmark in the market and as a reliable ally for clients and collaborators throughout the region.
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